THai health promotion foundation
bennetTy
(IMC Campaign )
INDY ROCK BANDS IN GRANDPA BODIES.
THE SYMBOL THAT PROVE "DREAM NEVER EXPIRES."
Thailand is turning into an aging society, but the elderly are being isolated from society. Without a role, rights, and the ability to engage in modern activities, they stop living their lives, throw away their hobbies, or even their dreams. They are just passing the days.
We have to find a way to connect them with the younger generations and inspire the elderlys to live their lives again.
Bennetty was founded as a result. The inspirational indy rock band was formed with all elderly members recruited from ordinary aged people with ageless dreams.
Role: Strategy Planning, Concepting, Copywriting, Supervising music and production
Bennetty became viral across all of the media. From online publisher to late night show. From local news to BBC. Just search for "Bennetty"
The latest single, we add an extra spice by including a girl group with a total age of 687.
We didn't stop there. We keep release more singles with brand-new members. To make Bennetty be more than just a band, but a symbol that anyone, no matter their age, can dream.
CD: Komsan Wattana CW:Bouna Tin, Me AD: Nutthaporn Theppitak, Nic Mayaset Agency: Choojai & Friends
Launched in 2020.