40% of women get depressed by social media because they always make upward comparisons with tons of influencer’s flawless pictures
That had happened to my friend @nkwww, an influencer herself. She once got the worst severe acne in her life all over her face. She compared herself to everyone she admires on social media, then turned back and hated herself even more, realizing everyone’s so flawless except her. So we hope to break down those negative thoughts happening because everyone online’s perfection.
We partnered up with influencers to have them model for fashion shoots like they used to, but with a twist that every element was designed to emphasize every flaw they have. Then we post this photoset with caption and video that tells story behind their flaws on their social media. To show everyone that you’re not facing this alone and no one is flawless even influencer they admire.