AIRASIA
I AM YOUR MOTHER

(TVC/Online Film / 19M+ Views / 2M+ Organic Reach / 300K+ Organic Engagements)

MOther VS Passenger

Thai people have a high respect and regard for their mothers. So, what if we make up a narrative about a mother, "Mrs.Kanchana," who asks her daughter, an AirAsia crew member, for a favor against the airline? What would she decides? Give her dear mother a favor or fight for the rights of all passengers.

Role: Concepting and Copywriting.

This work, I believe, is the reason why my supervisor doesn’t simply consider me a copywriter, but always assigns me to support other existing art and copy teams.
This is why they see me as a "creative," rather than merely a writer.

I didn’t write anything in the final version of this film, but I conceptualized the whole idea of the dilemma situation between the AirAsia crew and their loved ones.
The first draft of the script was about a crew bumped into her ex, but she still took exceptional cares of him as a passenger.

After many rounds of brainstrom, and revisions from the client, this is the outcome: Mom Vs Daughter.

CD: Komsan Wattana CW: Kanin Puktiwong, Me AD: Nachat Sakulbumrungsil, Nutthaporn Theppitak Agency: Choojai & Friends

Launched in 2019.