Yves RocheR
THe real review

(Online Film/ 1x Bronze Ad Stars 2020)

The review that no one had ever said before.

The brand mission of Yves Roche is to "make people and the world beautiful together."
So we partnered up with beauty bloggers to review beauty products in the samw way they had done a hundred times before.
However, this time it isn't just about how long the lipstick last. They reviewed how each product we use impacts the earth.

Role: Strategy Planning, Concepting, Copywriting (Established tagline for Yves Rocher Thailand) , Supervising the production

Yves Rocher had never done any communication before in Thailand.
The brief was to establish brand purpose, make Yves Rocher a younger brand, and attract the attention of new generations.
They must be resolute if they wish to establish themselves as an eco-friendly brand in this era of greenwashing marketing.

So an art director in our team came up with a visual of a beauty blogger reviewing beauty products in places where it causes pollutions.
My ex-CCO kinda liked it, so I said "Why don’t we use real influencers in the film?" "That would answer every objective in the brief."
He loved it.

Click here to read more about the market context, and why we chose this tone of voice for Yves Rocher.

CD: Komsan Wattana AD: Nutthaporn Theppitak Agency: Choojai & Friends

Launched in 2020.