The trainee
A film to humanize the membership app

(1x Graphite Pencil D&AD 2022/ 1x Gold ANDY Award 2022 /1x Silver Caples Award 2022 / 1x Gold Adfest / +95% Download)

Entertaining storyline that fused key product messages

Despite having 19 million members worldwide, only 2 million members of The 1 App redeem all the privileges that come with the service.
We had to share the benefits of The 1 App in an interesting way, avoiding too many technical jargons, hard selling and make the spot relatable and highly entertaining.
Role: Involved in the whole process.
Concepting, Copywriting, Supervising the production

HIGHLIGHT: Shoutout to Suneta House, who meticulously crafted this film. Their job is to have fun creating the film, and mine is to help edit a script to strike a balance between entertainment and advertisement.

ECD: Thasorn Boonyanet ACD: Danai Apiwatmongkol AD: Panupong Putong CW: Supalerk Silarangsri Agency: Wunderman Thompson

Launched in 2021.